Lifted from the forthcoming album 'Unreality', Grum shares an 80s-inspired single 'Don't Look Down', featuring Natalie Shay.
There’s a considered and conscientious edge to every record that comes from the studio of Graeme Shepherd, a.k.a. Grum. Strip away the club exterior and you will find a nuanced, sometimes provocative, message that asks us to challenge our outlook on the world.
Progressive house connoisseur, Deep State label head and Anjunabeats stalwart, June 24 sees the release of his fourth artist album, ‘Unreality’; his most reflective work to date, putting human connection in the digital age under the microscope.
“This is about remembering our humanity, which perhaps we lost a little bit over the last couple of years - maybe we can get a bit of it back in the dark, under some strobe lights.”
A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme’s own emotional journey over the last two years.
“The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn’t listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times.” Grum explains. “The second half of the album has a darker, apocalypse rave feel to it”.
The latest single to emerge ahead of 'Unreality' is 'Don't Look Down', a reunion with UK singer-songwriter Natalie Shay, who voiced 'Stay' and 'Afterglow' on 'Deep State'.
"It just felt right to kick off this album with a track with Natalie. It started as a little melody progression which I sent over to her, and she came back with this vocal that helped turn it into an 80's stadium, Heart inspired, monster."
Grum embarks on phase one of his ‘Unreality’ tour this summer, stage one including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more.
Grum feat. Natalie Shay ‘Don't Look Down’ is out now. ‘Unreality’ arrives June 24 on Anjunabeats, and is available to pre-order as a single 12” vinyl, and as a bundle with Deep State via the Anjuna Music Store.